RSS 2.0 FeedMarch 10, 2010, Local Arts News
New campaign imagines Kansas City with no art
The Arts Council of Metropolitan Kansas City has just launched the first ever public awareness campaign for the ArtsKC Fund. Two white billboards and a piece of prominent art will be covered in white wrap to emphasize the absence of art. This innovative public awareness campaign was designed by Barkley Creative and leads with the slogan: "If We Don't Support Artists, There Is No Art. Support ArtsKC.org."
If we don't support artists, there is no art.
On March 1, the Arts Council of Metropolitan Kansas City launched the first ever public awareness campaign for the ArtsKC Fund. Two white billboards and a piece of prominent art will be covered in white wrap to emphasize the absence of art. This innovative public awareness campaign was designed by Barkley Creative and leads with the slogan:
If We Don't Support Artists, There Is No Art.
Support ArtsKC.org
Barkley Creative Director, Pat Piper, said a quote by Arts Council CEO, Harlan Brownlee, inspired the Barkley team's design direction:
"We take art for granted. Imagine if there was no Nelson-Atkins Museum of Art, no Kemper Museum of Contemporary Art, No Kansas City Repertory Theatre, No Crossroads Arts District, no Kansas City Ballet. What a desolate and empty place this would be...a great city deserves great art and Kansas City is no exception".
ArtsKC Fund futurist sponsor, UMB, provided the two billboards that are located on I-70 & Van Brunt, E Face & SW Blvd & I-35 S Face to reach rush hour traffic entering downtown Kansas City. The campaign will be executed in two phases. Phase 1 runs March 1 - April 4 and communicates "no art". The billboards are designed to be empty with a white background and to evoke a blank canvas or empty page. The only thing on the Phase 1 billboards is text with the slogan. Wrapped art displays will run during Phase 1 with sites to be determined.
Phase 2 billboards run April 5 through the beginning on May. The Phase 2 billboards contrast with Phase 1 and start the "Found" art portion of the campaign. The formerly blank billboards will colorfully depict the range of artistic expression in Kansas City.
About the ArtsKC Fund
The ArtsKC Fund, an initiative of the Arts Council of Metropolitan Kansas City, is a united arts fund that raises new money to support a wide range of arts organizations and programs. Its purpose is to provide stable sources of new financial support for the arts, broaden access to high-quality arts experiences, and sustain excellence in the arts and arts administration. The Arts Council of Metropolitan Kansas City is a not-for-profit organization that serves the five-county Kansas City metropolitan area and strives to strengthen and enrich the community by growing appreciation, participation, and support of its arts resources. For more information about the ArtsKC Fund, visit http://www.ArtsKC.org.
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